Though this "online pop band who have never played live and regularly perform on the Internet" maintains a somewhat unconventional site, it raises important property issues in a humorous manner. The US company eToys doesn't want something so out of the ordinary soiling their public image, they didn't register the domain name, and thus have no real recourse to pursue against eToy. However, both websites could be considered "neighbors" in cyberspace, and just as a Wal-Mart might not want a controversial sex shop opening next door, etoy's desire for a clean image is understandable. I think the site is funny.