I found it very funny that etoy was offering $5 in eToys stock with every purchase of one of their CDs.

I also was encouraged by the information (albeit little) about the virtual sit in against eToys that -- according to CNN, Yahoo and other mainstream media sources -- was successful in pushing the on-line company's sales off track. The personlization of the site, and more so of the etoy movement itself, was impressive; how interested individuals could become activists for the artists' causes and become noticed, even if it is behind a Lego face. It's humorous, but also extremely important work.