I can understand the reasoning why the whole "toy war" started, and I can understand why so many people got upset. I can ALSO understand why the etoy corporation would be so apprehensive about having an "etoy" site that had what they believed as questionable content on it ruining their image. The people who were afraid of their image being tarnished were real flesh and blood people who were legitimately concerned about their companies wellbeing, so I can understand their concern. I have a hard time believing the Etoy corp. is an evil corporation that is hellbent on destroying the little guy all in the name of profit.