This is, of course, not just an issue that takes place online. Al Franken was sued by Fox News in 2003 because his book contained the phrase "fair and balanced" in the title, which Fox claimed led people to believe that Franken's book was sanctioned by Fox News. The Franken example and the Etoys example are ridiculous displays of corporate power and unreasonable worries. I don't really think anyone buys into his. Do these corporations really think that people who wind up at etoy.com will be discouraged from shopping at Etoys.com? Lawsuits such as these reek of corporate greed.