The section on collectivity in Rodowick's article about audiovisual culture illustrates one of the drawbacks to the ever-expanding culture of inter-connectivity. The culture in this country was already too work-driven, too driven to sell/trade time as a commodity in order to consume other commodities, all at the expense of cultivating meaningful interpersonal relationships and egalitarianism. With the rapid proliferation of instant communications that know no space or time constraints, over-working is given the chance to thrive unfettered.

"An old cliche still rings true: television does not sell products to people, it sells markets to advertisers." Beyond television, just about everything is a market for advertisers. As much as you like to think that you and your television had a really close, personal, meaningful relationship, you're wrong. It doesn't love you, it loves Coca-Cola.