On page 34, this essay says that we are witnessing the "end of ideology." It says that ideas 'are no longer by definition "weapons'" I would tend to disagree. I think this is an age where ideology is rampant. Everybody seems to have their own ideas and philosophies, and usually pushes them on everyone else. I think that this is the birth of a new ideology, one of a technically literate, empowered individual who will not rest until all have heard what s/he has to say. Ideology is not dead.