Althought this entire section is devoted to creating a portrait of a Virtual Intellectual (VI) it seems to be more about the lack of virtual intellectuals, or the shortcomings of the existing ones. It irritated me that the interenet was referred to as 'hyper commercial'. This seems to be the case with most medias at present: film, television, literature (oh the junk mail), and of course the internet too. It just seems that this is the nature of our society, we turn everyform of communication in to a way to motivate consumption - consume, consume, consume!