This was an interesting way to start. On my first read, I felt it was an unnecessary addition to the book, due to its somwhat esoteric take on the developments in media theory over the course of several decades. However, in looking back, the personal confrontation becomes important, as Lovink's own experience with media theory plays out in later chapters. Still, the least rewarding of the four chapters.

One question: What, exactly, is the 1968 generation and what happened in May 1968? Perhaps I missed this somewhere in the text.