4.28.2004
"Internet has to be leveraged as a primary distribution channel for its premium content"
PORTLAND, Ore., April 28 /PRNewswire-FirstCall, 09:38am ET
1st Securities Northwest today announced the release of its Digital Rights Management ("DRM") industry trade report featuring commentary on several leading solutions providers in the sector, including Microsoft Corp. (Nasdaq: MSFT), Apple Computer, Inc. (Nasdaq: AAPL), Macrovision Corp. (Nasdaq: MVSN), RealNetworks, Inc. (Nasdaq: RNWK), Digimarc Corp. (Nasdaq: DMRC), IBM (NYSE:IBM) ContentGuard (owned by Xerox) and InterTrust (joint venture of Sony and Phillips). The report claims that the primary driver of DRM uptake over the next year will be the entertainment industry's recognition that the Internet has got to be leveraged as a primary distribution channel for its premium content. DRM technologies are a compelling solution for music and movie content providers because they effectively address online piracy which is credited with costing the industries as much as $7 billion annually. Moreover, DRM is a flexible technology that puts the control and management of content back in the content providers' hands while supporting their business models. For the complete report, please visit http://www.otcjournal.com/feature.php .
